Josie and The Pussycats Product Placements

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The media and advertising are a mass communication; they are a connection that is all over the world. Media and advertisements are used to inform, entertain, and also influence people and their surroundings. Today most of the advertising is aimed at young people, promoting products such as food, drink, music, films and clothing to young consumers. Whenever one picks up a magazine, turns on a Television, goes to a movie theater or even listens to music they are persistently shown advertisements and product placements in the media. Advertisers spend millions of dollars every year trying to influence product purchases on young people, especially teenagers. The constant bombardment of what is “cool” today is overwhelming, and teenagers have become the biggest market for contemporary advertising. Josie and the Pussycats is an extreme example of product placement in a film directed toward an adolescent audience.


Josie and the Pussycats is a pop movie about the attempts of three friends, Josie, Melody, and Valerie, to get their band, The Pussycats, off the ground. It’s also about the efforts of a record producer, Fiona, and her assistant, Wyatt, to persuade the children of America into buying all sorts of useless products and starting pointless fashion trends and fads. When Wyatt discovers “The Pussycats” they become the new icon for teenage crazes. Their first CD was filled with subliminal advertising and underlying messages. However “The Pussycats” are so overwhelmed by success that they remain unaware of what is happening to them and to their music.


Throughout the entire movie large, oversized product placements are clearly evident and the movie over-exaggerates its advertisements. Different products appear carefully positioned in the most obvious places. Sidewalks and airplanes are covered with Targets red targets, stores and even the girl’s penthouse bathroom present McDonalds golden arches. Skyscrapers display Starbucks coffee and the carpets read Revlon. The entire movie is adorned in ads. Every screen shot shows at least one product placement. For example, the Times Square shot holds many product placements such as Revlon, Target, Motorola, Ray Ban, Steve Madden and Starbucks. However the frightening thing is how slight an exaggeration this actually is. Even though Josie and the Pussycats represent an extreme example of product placement, advertisements are everywhere.


The role of these specific product placements in the movie only add to the criticism toward advertisements in general. I believe that the movies primary intentions were to critique today’s advertising as a whole. The movie shows how subliminal messages alter teenager’s minds and cause them to create the newest fads. The placement of these ads in the movie show how adolescents respond to product placements and the effectiveness of them. The movie’s main idea is criticizing the music industry, the youth of today, popular culture and how the media influences all this. It gives an exaggerated yet similar glimpse of how materialistic and over marketed our society is and how easily swayed we are advertisements.








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